[Close] 

Manager, Marketing

Job Overview
The Marketing Manager will be responsible for managing marketing, advertising and promotional activities designed to drive attendance and wagering handle while enhancing and growing the New York Racing Association's brand.
Responsibilities
Work with the Director of Marketing on the management of the media buying agency ensuring campaign deliverables are met, ROI is maximized and recap reports are delivered in a timely fashion
Develop and implement integrated Marketing plans surrounding NYRA racing meets designed to drive attendance while ensuring promotional opportunities are delivered on time and within budget
Work closely with the NYRA Bets Marketing Department to support their promotional efforts while building out campaigns designed to increase wagering on track and online
Steward the development of the NYRA brand and its properties across all promotional platforms
Work with creative services team to develop collateral materials for various promotional channels inclusive of print, radio, digital and TV
Identify latest promotional trends in the marketplace and apply them to NYRA's marketing platforms as appropriate
Collect and synthesize analytics from various campaigns and make recommendations to improve ROI
Manage NYRA's Marketing Coordinator.
Qualifications
Bachelor's Degree
2 to 4 years of work experience
Experience developing and implementing regional promotions and working with agencies
Superior written and verbal communication skills
Highly collaborative, great facilitator
Strong sense of urgency combined with close attention to detail
Proven ability to manage multiple projects/activities seamlessly within a fast paced setting
Budget management
Promotional experience preferred
Availability to work a Tuesday-Saturday schedule which includes holidays.
Availability to work on site at all three racetracks: Aqueduct Racetrack, Belmont Park and Saratoga Race Course (travel stipend provided).



Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.

More Jobs

Manager, Market Watch and Proxy Compliance
New York City, NY Intercontinental Exchange, Inc.
Manager, Marketing - Wealth & Asset Management
Melville, NY Capital one
Assistant Manager Marketing, AERIN Beauty## Ne...
New York City, NY Estee Lauder
Product Manager, Marketing and Sales
New York City, NY Oscar Health Insurance
Business Development Manager (Marketing)
Amsterdam, NY HelloFresh
Manager, Marketing Strategic Sourcing
New York City, NY Macy's, Inc.